Is Bizfluence an alternative LinkedIn substitute or complement? Does it even matter to users? Nope. Answers to questions like 1) how does each user segment allocate its time and 2) what are the common use drivers for each user segment point to a mix of both. Value proposition communication will be a stimulant to Bizfluence’s success.
Andrew Crespo-Roman in Marketing & Sales at Honey CRM, brought up an interesting point and it made me consider whether “alternative” is the most accurate description for Bizfluence because it implies all-or-nothing. But my customer journey hypothesis is that it’s the opposite!
Sometimes people describe Bizfluence as a LinkedIn Alternative. Is that actually the right question though? 🧐 I don’t think so because it creates a binary choice in the user’s mind. Yes, for some users, they will probably spend all their time on Bizfluence, but the social media and networking markets are based on share of engagement among target users.
I spend ~20% of my business social time on LinkedIn vs ~80% on Bizfluence, so I am essentially using LinkedIn as a secondary tool.
That split might be different for other users and future users, but the key is that Bizfluence provides high value to users like me. Startups, entrepreneurs, and small businesses should be on Bizfluence now and build a HIGHLY ENGAGED following efficiently. LinkedIn followers are worth very little. Bizfluence followers generate deals.
Join Bizfluence: https://bizfluenceapp.com/
Find me on Bizfluence https://bizfluenceapp.com/profiles/michaelfitton
